CONTENTS: The Down Economy – Special Edition 

1. Should you try to sell agency services in this depressed economy?
2. Is this economy a topic of conversation with prospects?
3. Do you know why it pays to advertise in a down economy?
4. Should your agency be advertising in this economy?
5. What’s so special about this economy anyway?
6. You’re a new biz pro – what should you be doing these days?
7. How about an email “Dear Abby” editorial angle?
8. Closing Question – Would it make sense to get together and meet?

It’s summer; if you’ve been at the beach with your head in the sand, you may have missed it. But my friends, compared to “up”, this is a “Down” economy.

The bad news– your agency will probably need to make some serious topic and tactical adjustments. Good News – by comparison, you have just a few.

Let’s bullet yours (in no special order)

Should you try to sell agency services in this depressed economy?

• You betcha Sherlock
• Some clients will need more; some will need less
• So crank up your inquiring and creative mind

Is this economy a topic of conversation with prospects?

• Yes, unless yo u want t hem to think you’re an idiot
• Yes, in a positive, let’s find a solution, kinda talk
• No if you’re going to do nothing but whine

Do you know why it pays to advertise in a down economy?

• If you don’t already, Google “advertise in a down economy”
• Ask some of your existing clients about their experiences
• For those that didn’t, try to find and share some horror stories

Should your agency be advertising in this economy?

• Simply put, your firm needs to set a great example
• Sell your boss; then share what and how you’re doing with prospects
• Share results and great stories where you can

What’s so special about this economy anyway?

• Look closely, there’s nowhere to hide
• Anything and everything is heading in the wrong direction
• The consuming (as in buying) public is being hammered!

You’re a new biz pro – what should you be doing these days?

• Working hard and smart to protect your home-front (spouse, children, animals)
• Digging deep in your prospect folders for good but neglected prospects
• Offering a face-to-face Audit – at a quiet venue away from their office

How about an email “Dear Abby” editorial angle?

• Use your own name (as in Dear New Biz @ Smith Agency)
• offer unusual, dramatic if possible and applicable case histories
• Spin up one that isn’t finished – and ask for advice

Closing Question – Would it make sense to get together and meet?

• Set the stage for your face-to-face first meeting
• Make sure you have reached out and spoken more than a few times
• Your lead-in – we’ve had some great conversations, now, would it make sense…

Now, Being Fee-Paid makes sense. Details at 2021-2022 Agency Plans & Prices

• Iridium – Free
• Active Plan – $295
• Manager Plan – $500
• Director Plan – $2,000 – $5,000
• EVP Business Plan – $2,995

     Click Me!

Thanks for taking time to look this over; as we have since 1997, we look forward to getting you face- to-face with a great prospect.

Then & Now – We built it for you!