Sample Request for Dialogue (RFD)

This is what each client (advertiser) creates as part of their data-entry activity and “requirements” outline.  A staff consultant is available to assist you in the preparation of this document; it’s also possible to attach additional information you may wish to include in your instructions to the invited marketing firms.

Cell: 847-943-8784
Fax: 847.220.8825
Email:

Existing Product
Existing Organization
Seeking: Digital & Interactive
Budget: $1 Million – $2.5 Million (client to provide details during initial telephone interview)
Covers: Advertising (fees, production & media)
Seeking REPLACEMENT agency

CLIENT PRODUCT OR SERVICE:

Smile-Busters LLC owns and manages over 85 dental practices in 9 states. Over half of these practices operate under the Smile-Busters LLC brand and the rest are considered Smile-Busters LLC affiliates. The company manages all non-clinical aspects of the practices as well as offering ongoing clinical training and support to its doctors. Visit our website at: www.smile-bustersllc.com

SBLLC needs assistance in driving new patient acquisition and to support current patient retention.  Doctor and staff recruiting will be minor audiences. Our overall goal is to efficiently dominate the dental category in the markets we serve.  Our SEM/SEO agency partner will strategize and implement tactics to maximize lead volume, manage costs and be accountable for a positive ROI.

SPECIAL NOTES:

This is the client that prompted our email request of May 11^th with the subject line – “Pre-Invitational SEO/SEM Screening @ agencyfinder.com.”  You’re receiving this introduction in-part because you answered in the affirmative and because your answers and your record met this client’s criteria.

SEARCH QUERY: (desired agency attributes)

FIELDS SERVED:

Dental equipment & supplies (optional)
Healthcare
Medical services

SERVICES DESIRED:
Pay-per-click marketing
SEM (Search Engine Marketing)

SEO (Search Engine Optimization)

MARKET SPECIALIZATION:
Consumer – Male
Consumer – Female
Consumer – Mature
Urban/suburban

ACCEPTABLE BILLING ARRANGEMENTS:
Cost-based fees
Flat negotiated fee(s)
Monthly retainer
Project billing
Variable hourly rates for employee category

MINIMUM NUMBER OF EMPLOYEES: 25

MINIMUM YEARS IN BUSINESS: 2 years

ACCEPTABLE LOCATIONS REGION:
US New England (CT, MA, ME, NH, RI, VT)
US East (DE, DC, MD, NJ, NY, PA, WV)
US Southeast (AL, FL, GA, MS, NC, SC, TN, VA)
US Midwest (IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, WI)
US Southwest  (AR, LA, NM, OK, TX)
US West (AK, AZ, CA, CO, HI, ID, MT, NV, OR, UT, WA, WY)