How to Get Started – Our Unique Process

AgencyFinder, a Simple, Precise Service Makes Hiring an Ad Agency, Public Relations or Marketing Partner Much Easier

Hiring an agency to participate in your corporate destiny is an important assignment.

Whether this is your first, or a repeat of many searches, our Internet and off-line process is designed to make your work quick, precise, easy and free. AgencyFinder gives you all the tools you need to make a no-cost, comprehensive search and selection of appropriate candidates. If at any time you’d like to consult with our experienced staff, call us at 804-346-1812

Here’s a summary of our no-charge Agency Search process:

1. Click Here for your free registration. Create your User Name and Password, follow instructions and select [Begin Searching].

2. In most cases, you’re likely to receive a telephone call from our office. We do that to be certain you know your search is without cost and whatever you do, it’s highly confidential. We can also address your questions then.

3. After your initial data entry, you’ve told us what you’re trying to accomplish and why. What you tell us is confidential and for internal use. You can stop any time and return later, and your work is always saved. Ultimately, but only with your approval, that text gets integrated into our Request for Dialogue (RFD).

4. Next you’re presented with a range of agency attributes. Select those you want your ideal agency to possess. Start with mandatories; then add secondary or optional attributes. As you do so, in the lower left-hand corner you’ll see the candidate list grow smaller. Yet each selected agency will possess every one of the attributes you specified.

5. Narrow your candidate list to 35 or fewer, then select [Continue]. Now you’ll “meet” the agencies, sense their personalities and passions as you read their essays and case studies. Agencies are presented anonymously so their names or reputations won’t prejudice your search. The playing field is even; only those with attributes you specify and attitudes you like make your cut. If you want to add a brand-name shop or two, they’re in the database, so just tell us.

6.  After you review all agencies, mark those you wish to examine further (last column – Invite Yes), select [Include Selected Agencies]. This lets us know you have completed your online review and marked your selections.

7. You aren’t expected to select your final candidates from the “micro” profiles you just examined at Step 5. After we too have conducted multiple searches using your criteria, we’ll send you a spreadsheet of those agencies that meet your criteria. You’ll access each website as a clickable link, learn their identities, capabilities, past and present market experience. You have unfettered access to each agency candidate. You still can de-select anyone for any reason.

8. What happens next? Only with your permission, we send your RFD invitation to your candidates and ask they contact you. Their ZOOM “due-diligence” interview is an “ask & answer” proposition. After hearing and absorbing the essence of your opportunity, they retreat off-line to consider and decide if the are qualified and want to compete for your business.

9. If they decide to “contend”, they should confirm that and send materials to demonstrate their suitability. You evaluate materials from each agency – keeping some and rejecting others. We highly recommend you physically visit 5-6 semi-finalists. During those agency site visits, you meet their staff, observe the agency, see their work, hear how they operate and decide if the chemistry is great!

10. Final presentations. Of the 5-6 agencies you visited, identify 2-3 finalists. Invite those agencies to your headquarters (or alternate destination) for final on-site presentations. If you wish, we can consult regarding content and procedures. Make fastidious notes, confer among your colleagues and select your favorite. Let the winner know. (Get their acceptance before you inform the others).

11. Job Well done! Time to on-board your new partner!

AgencyFinder is a no-charge consultant-enhanced process. You’re not necessarily expected to do this alone, so if you want assistance, we’re here to help. For more, visit our Advertiser FAQ.

• Begin Your Search Now!

• Advertising Agency (Ad Agency) Definitions   

• Public Relations Firm (PR Firm) Definitions  

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