For this southeast telecommunications provider, we couldn’t have said it better. They’re seeking a full-service agency with a strong focus on digital, experience in the technology sector and expertise in consumer marketing, acquisition and retention campaigns, digital knowledge in paid and organic tactics and lead generation. They’re expanding statewide and are focused on growing their bulk community business. The selected agency will need experience in growing brands, improving and building upon reputation management and concepting messaging when products, offers and target audience are not consistent.
Their RFD leaves little to the imagination and little un-explained. With an overall budget approaching $2MM it’s something you should explore if you’re qualified. If we haven’t already found you, let us know.
Well-established Eastern client provides consumers with a full range of branded automotive accessories with market leading functionality, engineering, quality, and design. All of the products in the client family are recognized as premier brands and are leaders in innovation. Their in-house agency does most of the work on their large e-commerce website. They’re looking for an agency-partner to develop and produce a brand campaign for their online retailer. Marketing objectives include: brand awareness, increase penetration of their vehicle accessory categories, develop an enthusiast following coupled with profitable revenue from the website. They’re looking for expertise in building a large DTC (direct to consumer) brand, think chewy.com. Experience in automotive and enthusiast brands is a strong plus. Budget: $10,000,001 – $25,000,000(client to provide details during initial telephone interview) Covers: Advertising (fees, production & media). If your agency should be a candidate and hasn’t already received our “New Client Interest in Your Agency” email, let me know.
We provide mail tracking and multi-channel marketing coordination. Today’s direct marketers don’t just send “a mailing” – they create campaigns. Landing pages, PURLs, QR codes and more – they’re all integral parts of the direct marketing process. We’re an integrated direct marketing platform designed to tie a whole spectrum of marketing channels together in a single system. We been around for awhile, but might describe ourselves as moving from a start-up configuration to a more established company. We seek an agency that can grab on and carry us forward and up. Budget: $100,000 – $250,000 (client to provide details during initial telephone interview)
There’s more to a pretty smile than pearly white teeth – they have to be straight too. Do you remember or did you actually experience what it took to straighten teeth? Metal bands around each tooth, then wires wound through and around each tooth, then the dentist twisting those wire until your face hurt! You couldn’t really smile for fear your lips would get stuck on those damned wires!
Well, this client needs a robust and very nimble and flexible partner as their staff is lean and they’ll need to build out plans for launch quickly. They have the upper hand, since proprietary techniques deliver more predictable, esthetically pleasing results. Budget pegged at somewhere between $500,001 and $1,000,000. West coast location.
Client with robust $1MM PR budget says they would like firm to provide public relations, earned media coverage, influencer marketing and other related services. Your experience could include product categories like organic food, naturally formulated cosmetics, women’s personal care, and baby products marketed to moms, etc. Our product is a 100% hormone-free prescription birth control method so prior experience with a lifestyle-related, FDA-regulated product or elective cosmetic procedure would be attractive. Pharma experience is not a requirement. In the AgencyFinder process we chose cosmetics, toiletries, feminine hygiene products as prior client experience. Budget – $1MM
Established Midwest manufacturer of body cleansing and prepping products, primarily for athletes, now ready to tackle the bane of adolescents – pimples! Interestingly, not looking for digital whiz kids; rather seeks conventional proven direct marketing techniques. You’ll need experience with Cosmetics, toiletries, feminine hygiene products and Drugs (prescription & OTC). Budget yet to be announced but will cover fees and production only.
In order to meet its climate objectives, California must take purposeful action to rapidly reduce greenhouse gas emissions. To facilitate this, a group with common interests has come together to develop, advocate for, and support a comprehensive agenda to aggressively reduce the carbon footprint in California.
The group is spearheading this effort with feedback from the varied interests represented by a team of stakeholders and funders. The mission is: eliminate greenhouse gas emissions from the environment. Can you claim previous experience in the environmental (as in Green) and non-profit sectors? Let us know immediately. A detailed RFP is available. Budget $350,000 fees (no media).
This West Coast investment firm is seeking a branding agency to help refresh their brand to prepare for their next phase of growth. Their RFP and our RFD will provide key background information, goals for the brand and the company as a whole, and qualifications seeking in a brand/marketing partner. Founded in 2015, they’ve outgrown their original “tech startup” brand and brand voice and have become a platform that has helped investors generate interest from over $1.5 billion in real estate loans.
They’ve become the leading company in their market and have a very bright future. They’re ready to transform from their original brand – a humble, young, cool, disruptive tech startup located near the ocean that relied heavily on the reputation of those involved to build credibility and trust – to a trusted market leader who leverages innovative technology and a strong track record to democratize investment in one of the largest markets in the world. They currently have no brand or marketing agency relationship. Budget: nominal $100,000 in fees
First glance and you might assume most agencies with WordPress experience could tackle this one. But upon closer examination, not so! We’re working with a Midwest professional healthcare association. They’ve asked us to find them an agency for a complete and comprehensive examination, evaluation, analysis and necessary rework of their entire website. Since theirs is an existing website, they need an agency or agencies with experience in Adobe Experience Manager. But they are open to using one agency for UX/Creative and another for AEM development – as long as this approach fits within their budget. Looking for vertical market experience in Associations, Institutions, and Unions. Already in play. Budget listed as $1,000,001 – $2,500,000
The Opportunity: AgencyFinder is managing a brand evaluation search for an existing online retailer of fitness DVD’s and mobile App subscriptions. Original, hybrid workout developed by a former professional wrestling champ-turned-yogi for men who need a workout that will increase flexibility, improve cardiovascular health and is easy on the joints. They used our pull-down menu to identify their budget in the $75K – $150K range (exclusive of media and production) Location – Georgia USA
The Assignment: The require a creative firm that can help them evaluate their current brand and be their strategic partner in helping to expand into new markets. This may require re- inventing the brand from the ground up. Whether they re-name some of their products, or create extensions with a new look and feel, they need a company that can lend an experienced hand in redesigning an online product for growth. For the initial campaign, their focus will be on the rollout of their new Senior Fitness program. So in that respect, marketing to seniors will also be an important capability they are looking for.
Special Notes: They are looking for a shop that may have done marketing for companies like Gaiam, Beachbody, or fitness apps like DailyBurn, Peloton, or Nike Training Club. They’re looking for firms that “get it” when it comes to celebrity-driven products. And they prefer to work with people who understand their core fan base from the professional wrestling industry, as it completely shortcuts the need to educate people on the audience, effective media channels, etc.
Budget: $75K – $150K range (client to provide details during initial telephone interview) Covers: Fees exclusive of media and production
Search Query: (desired but not mandatory agency attributes)
FIELDS SERVED: (some relevant categories)
E-commerce
Healthcare
Health & Fitness products
Sports Entertainment/WWE
Weight loss
SERVICES DESIRED:
Brand positioning
Corporate identity
Creative services (digital, non-traditional)
Internet marketing
Web site design & development
The Ideal Candidate: If this opportunity is in your agency’s “sweet-spot”
and you’d like to qualify for an invitation, you need to tell us and be …
Full-service advertising, integrated, direct or digital marketing firm
Be or become fee-paid at $500 US Registration @ AgencyFinder
Have capacity to take on and service this new account
Be or become up-dated within your agency profile
Have relevant category experience
Be prepared to move quickly
Marketing objectives include: brand awareness, increase penetration of their vehicle accessory categories, develop an enthusiast following coupled with profitable revenue from the website. They’re looking for expertise in building a large DTC (direct to consumer) brand, think 
