Our management is seeking an agency to assist in the development and execution of an integrated marketing communications strategy to raise awareness in North America and in the UK. We offer a different kind of life insurance for middle income families. We’ve been focusing our marketing activities on key US markets over the past two years. While the expectation is to continue this focus in the coming year, this may change as a new strategy is developed.  Budget for this new campaign will embrace our previous spend-rate of $1MM. That may expand as we add additoinal markets to the plan.

We provide retirement plan advisory services and guidance that help plan sponsors minimize their fiduciary liability, control plan expenses and offer the best possible plan to their participants. As plan experts, we educate and advise plan participants so they can achieve a successful retirement on their terms. We’re anticipating a merger and want to generate positive publicity as a result. Are we your cup of tea? Budget south of $100K …

Today’s automotive marketplace offers more choices than ever before. So we make the experience count with our honesty and no-nonsense way of selling vehicles. With our certified used car and new car sales force you will receive the knowledge and the confidence that you need to choose the vehicle that’s right for you. We are particular about how we do business; we even have a marketing slogan for it! This is the way we sell new cars, used cars, the way we service cars, the way we do our best to communicate with our customers but most important it is the way we treat and value our customers. We know that mistakes happen and if we make one we fix it.

Are you interested?  We’ve been spending in the $250K – $500K range, but can spend more if we see results.  Michigan dealership.

We’re looking for help with a product launch campaign. We are launching our new e-discovery software that will be geared towards law firms, corporate legal departments, service bureaus, and any other firm that needs fast, easy, state-of-the-art e-discovery tools. We are a mid-sized software company with years of industry experience, but this is the first time we will be dealing with a marketing agency for help with a product launch.  Southeast location.  Budget TBD

Well-known, widely recognized vendor with treatment for the affects of aging needs to drive appointments, every week, into each of our centers in North America – appointments which convert to shows (they showed up) which then convert to buys and ultimately have surgery. We do this through national and local advertising which is managed by the agency. Every center has a specific goal that must be met each week. Primary vehicle of choice is direct response. Media budget only in the $25MM – $50MM range.

Major league sports product development (hush-hush) long in coming seeks south east agency for naming, branding, packaging and full-blown marketing. Initial assignment is small project, but expands from there. Budget TBD. Prior category experience preferred.

Eastern region client operates vertical ad network focused on winter sports events. Needs assistance in SEO and SEM. Target markets are sports enthusiasts and advertisers. Budget $100,000 fees

Nationally recognized US company offers expedited LTL freight delivery. Seeks integrated firm to study marketing alternatives, propose and implement recommendations. Budget $1M +

West coast manufacturer wants to explore an adaptation of existing product for new vertical market. If research and testing prove viable, will then embark on marketing. First assignment is research. Small initial project at $20,000

Help us define our publishing platform as a social movement and brand that encourages an open and honest life. Publishing umbrella supports ancillary marketing of related goods and services. Budget $5 – $10 Million.