Advertisers – Do You Really Want to Hire a Digital Agency?

It begs the question – what is a digital agency? A reasonable definition says a digital agency focuses primarily on marketing your business, products and services in the digital world. This is done through website design and development, search engine optimization (SEO), search engine marketing (SEM), content marketing, paid online advertising, social media, email marketing and other digital services.

Note the absence of television, radio, magazine, newspaper, Out-of-home, and direct mail. If you search for a “digital agency” you may well find candidates as first described. But if you want to explore any of the media alternatives starting with television, a truly “digital agency” is not for you. However, the more established traditional agencies that were quick to gravitate to the inclusion of digital technologies didn’t abandon their more fundamental tried and true counterparts. Those firms can be found using terms like integrated marketing communications firms, marketing firms, or just plain old ad agencies. Here at AgencyFinder, we offer advertising, branding & design, digital & interactive, direct marketing, integrated marketing communications, media planning & buying, public relations and sales promotion. But likewise, when you speak with those, be sure to check to make sure they can include the latest in digital technologies. Overall, when speaking to candidate agencies, be sure to learn if their menu will include all the options you want to consider. Search here if you like: https://www.agencyfinder.com/define-your-ideal-agency-for-us/

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