Flash Report – V25.11

Time-sensitive practical powerful agency new business development content for marketing firms everywhere.

TIME TO ROCK – Is Your Agency Up To Speed? Are You Back In The Office?

1. COVID-19 Be Damned, We’ve Got Your Injection – New Biz That Is
2. Forrester: US Agencies Will Shed More Than 50,000 Jobs by 2021
3. What Did You Think of the Rubber Chicken?
4. The Invisible Threat to Your Agency

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COVID-19 Be Damned, We’ve Got Your Injection – New Biz That Is…

Clients are returning and they’re looking for new, creative agencies.

Your credentials can draw them in, but your profile will need every Trick-in-the- book to snare an invitation. And after all our years,

we’ll share what clients look for in your profile.

Our Special Offer – The AgencyFinder Injection

1. Profile audit to show 12-month traffic
2. Date of visits
3. Vertical market they sought
4. Their Budget
5. Their Location
6. We’ll share our learned opinion of your website
7. 30 minutes consultation with CEO Chuck Meyst

Purchase Now – Manager Plan Enrollment or Renewal

$500 for 12-months of unlimited due-diligence interviews

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FORRESTER: US AGENCIES WILL SHED MORE THAN 50,000 JOBS BY 2021

The US agency sector will lay off about 52,000 jobs over the next two years as media spend declines 23%, Forrester predicts. Agencies are projected to cut 35,167 jobs in 2020 and 16,578 in 2021. The global picture is even starker, with the big six agency holding companies poised to eliminate an additional 49,695 global positions by 2021. “It’s a dismal forecast,” said Jay Pattisall, analyst at Forrester and author of the report. “Layoffs are inevitable and already underway.” (Continued)

WHAT DID YOU THINK OF THE RUBBER CHICKEN?

Today’s business development pros strongly suggest you avoid the cold call. Maybe that time is gone but maybe it’s time to bring it back. Folks are abandoning email like files on dead meat; the experts now advocate we annoy people in a new way. Let’s fill up their text message folders. People have considered text messages personal and sacred. But they do see business intrusion coming and they aren’t happy. But there’s good news for those working in the B2B world. (Continued)

THE INVISIBLE THREAT TO YOUR AGENCY

I’ve owned my agency for 25 years, and we’ve never faced anything like 2020. A pandemic, having to abandon our offices, a recession, and the social unrest that much of the world has experienced for the last several months. All of them have tested and taxed our leadership chops like nothing we’ve lived through before. Each of them on their own poses a threat, but the combination of all of the 2020 bizarre realities has created what I think is the most dangerous threat of all. What makes the threat even more insidious is that it can go undetected for a long time until it’s really taken hold. (Continued)