Flash Report V25.2

This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.

CONTENTS

1. Chairman’s Audit – Our Holiday Gift to You
2. All You Want for Christmas, Hanukkah or Posadas Navidenas is …
3.  Dare You Call Prospects Between Christmas and New Year?
4. Wrap Up 2019 Agency Financials with a 2020 Renewal   
5. Find Some Gems in Our Inventory
6. What Can We Do For You?

CHAIRMAN’S AUDIT – OUR HOLIDAY GIFT TO YOU

Nothing beats the close-up eye of our Chairman Chuck Meyst. So if you’re paid at any of our program levels, Chuck will personally review and audit your profile to offer suggestions for improvement. Depending on schedules, your report will either be by phone or email. To participate, email with Audit Me in the subject line. Just in case (i.e.- junk filters), do again a week later. If not currently paid, do so at: https://www.agencyfinder.com/agencies/plans-and-prices/

Suggestions: When’s the last time you checked your profile and gave it a solid once-over? Most importantly, how about Account Status? If not showing Active (bold line 4, Report #13), that explains “no invitations!”

Here’s a short but important check-list:

1. Paid? See top line of Your Confidential Report #13
2. Last modified? Top of Confidential Report #13
3. Power Index – shoot for perfect 100
4. Essays – all finished & submitted?
5. Added or lowered number of offices?
6. What’s the latest employee count?
7. Is Capitalized billing correct?
8. Account minimums correct?
9. Contact info correct?
10. Primary & Alternate – different peeps?

Ask Chuck to audit and advise.

ALL YOU WANT FOR CHRISTMAS, HANUKKAH OR POSADAS NAVIDENAS IS A NEW MARKETING AGENCY

Many company execs get the itch in early fall. Take a look at the advice we give them when they are searching.

All they want for Christmas, Hanukkah or Posadas Navidzenas …

DARE YOU CALL PROSPECTS BETWEEN CHRISTMAS AND NEW YEAR?

As someone responsible for business development at your agency, do you traditionally whip yourself into a frenzy leading up to the holidays, trying to close prospects on the cusp? You may have thought about using that somewhat sacred time what for many is “vacation time” between Christmas and New Year. This year that’s a short, precious 3 days of Wednesday, Thursday and Friday after Christmas. There are as many opinions on this and what to do as there are days in December. But I say “Go for it!” That’s based on years of experimentation. As a bottom-line I suggest – when you call and there’s no answer, leave them alone until next year. But when you call and they answer, wish them happy holidays (or your preference), then see if they might have time to talk. For those I found in, they were generally forgiving of your interruption and happy to talk and at a relaxed pace. Choose carefully and judiciously, but ask a closing question – “would it make sense for us to get together and meet?”

WRAP UP 2019 AGENCY FINANCIALS WITH A 2020 RENEWAL

Is your fiscal a calendar year? Maybe it doesn’t matter. If you’re of the opinion and financial inclination to work a few more expenses into 2019, then if not already, we invite you to renew and select one of our great bargains at Plans & Prices. They’re all good so you be the judge. If you’re a small-to-medium agency, the Manager Plan makes sense. If you’re a bit bigger, the EVP Business Plan is popular. Whatever your choice, just Do It!  Plans & Prices

FIND SOME GEMS IN OUR INVENTORY

Many have asked for it and so have we – try our new website search feature. 22 Years of everything under the sun! At the Magnifying icon on the header, enter Lowe’s and read about our first engagement. Not only a significant $100MM budget at the time, on our suggestion, Lowe’s spent $120,000 to pay each of 6 finalists $20,000 for spec creative.

WHAT CAN WE DO FOR YOU?

Regardless of your registration level, you’re welcome to ask for our help and advice. If you have questions on agency business development, email us; we’ll respond or give you a call. Make sense? Email to with subject line – Need NB assistance.

Thanks for taking time to look this over; as we have since 1997, we look forward to getting you face-to-face with a great prospect. Then & Now – We built it for you!