Flash Report – V24.9

This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.

CONTENTS

1.  Hot Topic – Does Your Agency Really Need Its Website?
2.  Pay-to-Play – There Ain’t No Free Rides! Any Real Action Will Cost You.
3.  Smile – But Not Because You’re On TV!
4.  To Be Eligible Update Your Profile Now
5.  Try Out Our New Search Feature
6.  What Can We Do For You?

HOT TOPIC – DOES YOUR AGENCY REALLY NEED ITS WEBSITE?

Before you had a website, you should have had an agency brochure. Something you kept in inventory for those times when a prospect conversation ended with “can you send me something?” Off went the brochure with an accompanying cover letter. This package was normally sent by the person charged with agency business development and following a meaningful telephone conversation. The cover letter was written accordingly. A good “agency business development person” (ABDP) would make a follow-up call… (continued)

PAY TO PLAY – THERE AIN’T NO FREE RIDES! ANY REAL ACTION WILL COST YOU.  

Between Google and some of the so-called “directories”, they’ve been sucking out all the oxygen but failing in the delivery. Our job has always been to introduce your agency to clients looking to hire an agency. We don’t do leads (another word for a mailing list); we deliver introductions via invitations. If you want to participate in any of our agency searches and receive an invitation, our annual Manager Plan puts you in that loop. Renew or register now before September 30, 2019 and receive the following:

1. 12-month active candidacy in any and all client searches
2. 12-month active paid participation in any and all due-diligence client interviews
3.  Individual agency profile audit, analysis & assessment
4. One-on-one profile counsel for magnetism and appeal

One low price – Enroll Here (registered agencies only)

SMILE – BUT NOT BECAUSE YOU’RE ON TV!

There’s more to a pretty smile than pearly white teeth – they have to be straight too. Do you remember or did you actually experience what it took to straighten teeth? Metal bands around each tooth, then wires wound through and around each tooth, then the dentist twisting those wire until your face hurt! You couldn’t really smile for fear your lips would get stuck on those damned wires! Well, this client needs … (continued)

TO BE ELIGIBLE UPDATE YOUR PROFILE NOW

We’re just finishing up the eligibility list for agencies destined for an invitation. Based on the client’s selection criteria, we started with those identified by our search engine. But then we do what we later ask the client to do – spend time to review each agency profile, then their website. In our examination, if we see a profile that hasn’t been recently updated, we’re inclined to pull them from consideration. Since each agency inclusion is based on the data, we assume we can’t trust their content when dated. Your agency may be a perfect fit, but if not updated recently, you may be pulled. So update now!

TRY OUT OUR NEW SEARCH FEATURE

You’ve been asking for it and so have we – try our new website search feature. 22 Years of everything under the sun! At the Magnifying icon on the header, enter Lowe’s and read about our first engagement. Not only a significant $100MM budget at the time, on our suggestion, Lowe’s spent $120,000 to pay each of 6 finalists $20,000 for spec creative.

WHAT CAN WE DO FOR YOU?

Regardless of your registration level, you’re welcome to ask for our help and advice. If you have questions on agency business development, email us; we’ll respond or give you a call. Make sense? Email to with subject line – Need NB assistance.