Flash Report – V23.0

This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.

CONTENTS

1. Three Remarkable Alternatives to Spec Creative in the Final Round
2.  How Ad Agencies Came to Be (Should Agencies be Called Agencies?)
3. Special Limited Time Offer – Manager Plan Plus Profile Audit  
4. Try out Our New Search Feature
5. Choose from Plans & Prices
6. What Can We Do For You?

THREE REMARKABLE ALTERNATIVES TO SPEC CREATIVE IN THE FINAL ROUND

Invariably the client conducting an agency review will ask your agency during the early stages for “some ideas”, some indication of how you would handle their account. After all, they’re looking for a partner they can trust. If not during the run-up, spec creative will be a factor in their final presentations. Giant clients working with giant agencies have elaborate, time-consuming and expensive assignments and we don’t address those here. Our suggestions are for small-to-medium sized agencies in their reviews. See Three Remarkable Alternatives

HOW AD AGENCIES CAME TO BE (SHOULD AGENCIES BE CALLED AGENCIES?)

Unless you’re an old-timer, you may not know how “agencies” came to pass. Mike Carlton tells a great story about the birth and evolution of today’s agencies and then raises an appropriate question – should agencies be called agencies? I’m equally interested to learn about the first “agency search consultant.” That person who convinced an advertiser to pay to learn of agencies that were themselves going to be paid handsomely later. Stay tuned …  See The Agency Story

SPECIAL LIMITED TIME OFFER – MANAGER PLAN PLUS PROFILE AUDIT  

Our job is to introduce your agency to clients looking to hire an agency. We don’t do leads (another word for mailing list) but deliver invitations. The Manager Plan puts you in that loop. Renew or register now; first 20 agencies to do so will receive the following:

1. 12-month active candidacy in any and all client searches
2. 12-month active paid participation in any and all due-diligence client interviews
3.  Individual agency profile audit, analysis & assessment
4. One-on-one profile counsel of magnetism and appeal

One low price – Enroll Here (registered agencies only)

TRY OUT OUR NEW SEARCH FEATURE

You’ve been asking for it and so have we – try our new website search feature. 22 Years of everything under the sun! At the Magnifying icon on the header. In particular, enter Lowe’s and read about our first engagement. Not only a significant $100MM budget at the time, on our suggestion, Lowe’s spent $120,000 to pay each of 6 finalists $20,000 for spec creative.

CHOOSE FROM PLANS & PRICES

Check all our options. To participate in client searches, position your firm at Manager Plan. Or select EVP Annual Business Plan @ $2,995 for less than what many pay for monthly phone calls. Save $2,505 over the Director Plan and you’re fee-paid for 12-months. Upgrade or Enroll Now.

WHAT CAN WE DO FOR YOU?

Regardless of your registration level, you’re welcome to ask for our help and advice. If you have questions on agency business development, email us; we’ll respond or give you a call. Make sense? Email to with subject line – Need NB assistance.