Flash Report – V22.6
This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.
CONTENTS:
- The Elephant Isn’t Always in the Room – Blogs & More
- Critical Look at the Ad Agency Partner Search Process
- Need an Experienced Biz Development Peep?
- Searches Working their Way in the Weeds
- Is AgencyFinder Really Worth It?
- New Business Awards
- Make Your Selection from Plans & Prices
THE ELEPHANT ISN’T ALWAYS IN THE ROOM – BLOGS & MORE
Having played a pivotal role in hundreds of ad agency searches over our 20-years, we’ve witnessed surprise and disappointment. And the elephant isn’t always in the room. Whether you’re an agency or a client planning to search for an agency, it’s important to stress that there are no hard and fast rules for running an agency search, nor are there any laws on the books that dictate the “process” or penalties for non-compliance. More here: https://www.agencyfinder.com/2019/03/the-elephant-isnt-always-in-the-room/
A CRITICAL LOOK AT THE AD AGENCY, MARKETING PARTNER SEARCH PROCESS
Maybe it’s obvious, but if the objective is to find and hire the very best agency as a partner to foster the success of a brand, then beginning that search with the most qualified candidates is imperative. That’s neither an easy or simple assignment. More here: https://www.agencyfinder.com/about/ad-agency-marketing-partner-search-process/
NEED AN EXPERIENCED BIZ DEVELOPMENT PEEP?
At the moment we have a few worth examining. From time to time we hear from talent looking for a new assignment, or an agency or client looking for new talent. If you are either, let me hear from you please.
SEARCHES WORKING THEIR WAY IN THE WEEDS
In case our search engine misses your firm, or if you can make a compelling argument to justify a connection or invitation, check out our PitchCast postings. It’s an early look at Whassup! https://www.agencyfinder.com/category/pitchcast/
IS AGENCYFINDER REALLY WORTH IT?
Good question and you decide. We’re an on-line search consultant. Our search algorithms identify our agencies as candidates when they satisfy the clients’ attributes. These are and/and propositions, meaning your agency must have claimed each and every attribute called for by the client. What we aren’t – we are not an RFP aggregator. Nor are we an open directory where clients are challenged to discriminate, find and then invite on their own. Rather, by the time you get your invitation, we and the client have examined your profile and your website. It’s up to you during the due-diligence interview to “cement” your candidacy. All that for your $500 annual investment. Study, then select your option. https://www.agencyfinder.com/agencies/plans-and-prices/
Build your profile: You have the opportunity to build your agency’s profile by selecting from more than 500 data fields. And that’s how you get found in a client search. Maybe you already updated your content with regard to “digital”, but if you do offer digital services like everyone seems to these days, best you go back and claim them! Under Business Classification we offer Digital and Interactive Media Firm; under Services we offer Digital production; Under Media Experience we offer Digital; I don’t want your firm outside looking in! Then and if not, Set Your Record Active!
RECENT NEW BUSINESS AWARDS
Client: AAFP (American Academy of Family Physicians) Location: Leawood, KS Budget: $1,000,001 – $2,500,000 fees & production Client-Category: Associations, Institutions, Unions, Medical Physicians Groups Awarded to: VMLY&R, Kansas City Contender: Preston Kelly, Minneapolis, MN
Client: PeerStreet Location: El Segundo, CA Budget: <$100,000 fees Client-Category: Financial services, Mortgage Lending, Real estate – residential Awarded to: Something New, San Diego Contenders: Departure, San Diego, Sagon-Phior, Los Angeles.
MAKE A SLECTION FROM PLANS & PRICES
We’re heading into Spring when everything begins to tic up. If you’re interested in participating in any appropriate client searches, then position your firm at least at the Manager Plan level. Options & Instructions at: https://www.agencyfinder.com/agencies/plans-and-prices/ Select something.
WHAT CAN WE DO FOR YOU?
Every year’s there’s a new crop, a new batch of enthusiastic agency new business folks. Some come to that table with previous experience; others are brand-spanking new. So – regardless of your status, if there’s something you need with regard to agency business development and you don’t find it here, let me know.
