Flash Report – V22.4
This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.
CONTENTS:
- Holiday “Agency Shoppers” Should Begin Now
- Responding to Requests for Proposals
- A Little Dab Will Do Ya! Name the Product
- Meet My Friend Bill Crandall
- Is AgencyFinder Worth It?
- New Business Awards
- Make a Selection From Plans & Prices
- What Can We Do For You?
HOLIDAY “AGENCY SHOPPERS” SHOULD BEGIN NOW
With barely more than two months remaining, I was thinking of you and your agency gang. It seems most years about this time, clients register to find a new agency before the new year. One look at the calendar says time is already tight, so we caution clients they need to get crack’n! Do they heed our advice? Is a client a client? At the beginning Yes, but if they drag their feet, they still don’t want to move the December 31st goal post. I contend it’s the sign of a bad sign when the client moves to impose a burden on the agency candidates during the holidays. To that end, we sent this missive to more than 1MM members in our LinkedIn groups. Check it out: https://www.agencyfinder.com/2018/10/all-you-want-for-christmas-hanukkah-or-posadas- navidenas-is-a-new-marketing-agency/
RESPONDING TO REQUESTS FOR PROPOSALS
Blair Enns pioneered his “Win Without Pitching” business and continues strongly today. For your agency’s lead new business person, this article and this process is a MUST!
Enjoy: https://www.agencyfinder.com/2018/10/responding-to-requests-for-proposals-heavy-duty- advice/
Note: Much of what Blair describes as part of the RFP process is NOT called for in our RFD (Request for Dialogue) process. https://www.agencyfinder.com/advertisers/how-to-get-started/
A LITTLE DAB’LL DO YA! NAME THE PRODUCT
Talk about branding! Talk about slogans! Talk about a history! An older friend of mine went shopping at Rite-Aid the other day to get a new tube of X! He swore what he had at home he bought 20 years earlier when he had hair that needed control. If you’re a young’un you probably don’t know what I’m talking about. Nor did the young gent at the front counter. When the 50’s female manager was asked where he could find Brylcreem, she remarked – “A Little dab’ll do ya! and went right to it.
Short history lesson: Brylcreem is a British brand of hair styling products for men. The first Brylcreem product was a hair cream created in 1928, by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England. The cream is an emulsion of water and mineral oil stabilised with beeswax. Their jingle was created by Hanley M. Norins of Young & Rubicam. Now read about their first model Tony Gibson: https://www.theguardian.com/news/2001/apr/30/guardianobituaries
MEET MY FRIEND BILL CRANDALL
Bill’s a guy who posts to LinkedIn almost every morning; sometimes again in the afternoon. Bill’s a “new business guy” and we met years ago. His posts are filled with useful, valuable, well-written, pithy, sometimes controversial information. His knowledge of “new business” and things general and specific about our industry is incredible. We got talking about LinkedIn as a business development tool. So I asked how many and how often he gets inquiries. His answer shocked me! Don’t take my word for it, look him up, become a follower and then reach out to Bill. I asked for his resume and here goes… https://www.agencyfinder.com/2018/10/meet-my-friend-mr-bill-crandall/
IS AGENCYFINDER WORTH IT?
Good question and you decide. We’re an on-line search consultant. Our search algorithms identify our agencies as candidates when they satisfy ALL the clients’ attributes. These are and/and propositions, meaning your agency must have claimed each and every attribute called for by the client. What we aren’t – we are not an RFP aggregator. Nor are we an open directory where clients are challenged to discriminate, find and then invite on their own. Rather, by the time you get your invitation, we and the client have examined your profile and your website. It’s up to you during the due-diligence interview to “cement” your candidacy. All that for your $500 annual investment. Study, then select your option. https://www.agencyfinder.com/agencies/plans-and-prices/
You have the opportunity to build your agency’s profile by selecting from more than 500 data fields. And that’s how you get found in a client search. Maybe you already updated your content with regard to “digital”, but if you do offer digital services like everyone seems to these days, best you go back and claim them! Under Business Classification we offer Digital and Interactive Media Firm; under Services we offer Digital production; Under Media Experience we offer Digital; I don’t want your firm outside looking in! Then and if not, Set Your Record Active!
NEW BUSINESS AWARDS
This has been an unusual summer! Lots going on but spotty finishing up. Some are close, so I’ll show what closed and give you a taste of what’s out there:
Client: ZPower Location: Camarillo, CA Budget: $250,001 – $500,000 Fees & Production Client-Category: Medical Aids & Devices, Electronics Awarded to: modo modo, Atlanta GA Contenders: Sagon-Phior, Los Angeles, Departure, San Diego, CA, Skona, San Fran, CA.
Client: ICIMOD Location: Kathmandu, Nepal Budget: TBD Client-Category: Non-profit, Environmental, Research Organizations Awarded to: Contrast&Co, Annapolis, MD Early Contender: Monogram Group, Chicago, IL
Still Open: Association Membership Website, Midwest, Budget $1,000,001 – $2,500,000 Fees; (website development); (Still cooking)
Yoga Studio, Georgia, Budget: $75,000 – $150,000 Fees; (Finished but not fully awarded)
UK Cosmetic Product, Budget: $250,001 – $500,000 fees, production, media; (just concluded crowdfunding)
MAKE A SLECTION FROM PLANS & PRICES
We’re heading into the fall season when everything begins to tic up. If you’re interested in participating in any appropriate client searches, then position your firm at least at the Manager Plan level. Options & Instructions at: https://www.agencyfinder.com/agencies/plans-and-prices/ Select something.
WHAT CAN WE DO FOR YOU?
Every year’s there’s a new crop, a new batch of enthusiastic agency new business folks. Some come to that table with previous experience; others are brand-spanking new, when you’ve been at it as long as we have, you sometimes forget what newbies want and need. So – regardless of your status, if there’s something you need with regard to agency business development and you don’t find it here, let me know.
