Flash Report @ AgencyFinder V22.3 – September 10, 2018
CONTENTS:
- Offshore Web Development – What Can You Report?
- It Was Out to Lunch and Over His Head
- Update – Relevant Facebook Issues
- You Owe It To Your Profile
- New Business Awards
- Client’s Search Steps Are More Involved – Here’s Why
- Make Your Selection From Plans & Prices
- What Can We Do For You?
OFFSHORE WEB DEVELOPMENT – WHAT CAN YOU REPORT?
I’m sure your agency is plagued as we are with email website development offers form offshore sources. A quick look at their websites (for the few that tend to identify that) reveal a large organization of talented, friendly people having fun and doing great work. Their client lists are ones you’d die for. Should we assume that your prospects like ours are seeing the same emails? In the same sense, we see a regular stream of agency enrollments from India and nearby countries, yet in our entire history we have yet to see enrollments from prospective advertisers in those countries looking for a new agency.
My question to you … have you come across any advertiser who has taken advantage of offshore developers, and who then report “great satisfaction?” Just curious.
IT WAS OUT TO LUNCH, AND OVER HIS HEAD!
The times, they are a changin. When Bob Dylan released this song back in 1964, he would have been even more inclined when looking at 2018. I went into Tractor Supply the other day looking for grass seed. A great customer service young man (23’ish) had been helping me. We walked back to the Service Desk where I had earlier talked with a much older gent. I remarked to the young man – “where’s the gent who helped me earlier?” He remarked “he’s out to lunch.” I countered (obviously from the land of dinosaurs) “that’s not nice to say about someone!” He looked puzzled. I then explained that from my era, when you identify someone as being out to lunch, you mean they are behaving in a crazy way or are not aware of what is happening around them.
My point? Keep in mind that jargon from your time (whenever) may not resonate with certain age groups today.
RELEVANT FACEBOOK ISSUES
Facebook continues to be in the spotlight. I think it’s worth mentioning as I did earlier this year. “I was spot-watching today’s Facebook testimony and caught Mr. Zuckerberg mention data aggregation and data scraping. He was not speaking in flattering but rather derogatory terms. It’s my feeling that any online “directory” of marketing firms created using data acquired without the specific and a proactive data entry act by the agency in question is an insidious practice. In so many cases it’s junk data but unfortunately, its volume and content attracts searchers based on key words and phrases. I suggest leads from such sources are not closely vetted or much better than data in a Yellow Page ad.” In many cases, the agencies put forward are those who paid the most to be there. In the case of an agency search, it’s meant to be a research project, not an advertising beta test.
YOU OWE IT TO YOUR PROFILE
Maybe it’s not apparent, but you built your agency’s profile by selecting from more than 500 data fields. And that’s how you get found in a client search. Maybe you already updated your content with regard to “digital”, but if you do offer digital services like everyone seems to do these days, best you go back in and claim them! Under Business Classification we offer Digital and Interactive Media Firm; under Services we offer Digital production; Under Media Experience we offer Digital; I don’t want your firm out there looking in!
NEW BUSINESS AWARDS
This has been an unusual summer! Lots going on but little wrapping up. Some are close, yet to give you a taste of what’s out there:
Association Membership Website, Midwest, Budget $1,000,001 – $2,500,000 Fees; (website development);
Yoga Studio, Georgia, Budget: $75,000 – $150,000 Fees;
UK Cosmetic Product, Budget: $250,001 – $500,000 fees, production, media;
Battery Manufacturer, West Coast Budget: $250,001 – $500,000 fees, production, media;
International Non- Profit, Katmandu, Nepal Budget: TBD;
Lighting Fabricator, West Coast, Budget: <$100,000 fees, production, media;
Swimming Pool Manufacturer, Midwest, Budget: <$100,000 Fee, production
CLIENT’S SEARCH STEPS ARE MORE INVOLVED – HERE’S WHY
If you missed this or didn’t have time back then, talk time now. We have little to contribute other than to suggest your read Lindsey Slaby’s fine report/article “A tough time for ad agency positioning.”
www.linkedin.com/pulse/tough-time-ad-agency-positioning-lindsey-slaby
MAKE YOUR SELECTION FROM PLANS & PRICES
Together we’re heading into the fall season, and that’s when everything begins to tic up. If you’re interested in participating in any appropriate client searches, then I recommend you position your firm at least at the Manager Plan level. Options & Instructions at: www.agencyfinder.com/agencies/plans-and-prices/
WHAT CAN WE DO FOR YOU?
Every year’s there’s a new crop, a new batch of enthusiastic agency new business folks. Some come to that table with previous experience; others are brand-spanking new, when you’ve been at it as long as we have, you sometimes forget what newbies want and need. So – regardless of your status, if there’s something you need with regard to agency business development and you don’t find it here, let me know.
