We’re conducting a brand evaluation search for an existing online retailer of fitness DVD’s and mobile App subscriptions.
The Opportunity: AgencyFinder is managing a brand evaluation search for an existing online retailer of fitness DVD’s and mobile App subscriptions. Original, hybrid workout developed by a former professional wrestling champ-turned-yogi for men who need a workout that will increase flexibility, improve cardiovascular health and is easy on the joints. They used our pull-down menu to identify their budget in the $75K – $150K range (exclusive of media and production) Location – Georgia USA
The Assignment: The require a creative firm that can help them evaluate their current brand and be their strategic partner in helping to expand into new markets. This may require re- inventing the brand from the ground up. Whether they re-name some of their products, or create extensions with a new look and feel, they need a company that can lend an experienced hand in redesigning an online product for growth. For the initial campaign, their focus will be on the rollout of their new Senior Fitness program. So in that respect, marketing to seniors will also be an important capability they are looking for.
Special Notes: They are looking for a shop that may have done marketing for companies like Gaiam, Beachbody, or fitness apps like DailyBurn, Peloton, or Nike Training Club. They’re looking for firms that “get it” when it comes to celebrity-driven products. And they prefer to work with people who understand their core fan base from the professional wrestling industry, as it completely shortcuts the need to educate people on the audience, effective media channels, etc.
Budget: $75K – $150K range (client to provide details during initial telephone interview)
Covers: Fees exclusive of media and production
Search Query: (desired but not mandatory agency attributes)
FIELDS SERVED: (some relevant categories)
E-commerce
Healthcare
Health & Fitness products
Sports Entertainment/WWE
Weight loss
SERVICES DESIRED:
Brand positioning
Corporate identity
Creative services (digital, non-traditional)
Internet marketing
Web site design & development
MARKET SPECIALIZATION:
Consumer – Male
Consumer – Female
Consumer – Mature
ACCEPTABLE BILLING ARRANGEMENTS:
Cost-based fees
Monthly retainer
Project billing
Variable hourly rates for employee category
MINIMUM YEARS IN BUSINESS: 2 years
ACCEPTABLE LOCATIONS REGION:
Any US
The Ideal Candidate: If this opportunity is in your agency’s “sweet-spot”
and you’d like to qualify for an invitation, you need to tell us and be …
Full-service advertising, integrated, direct or digital marketing firm
Be or become fee-paid at $500 US Registration @ AgencyFinder
Have capacity to take on and service this new account
Be or become up-dated within your agency profile
Have relevant category experience
Be prepared to move quickly
