UK Furniture Store Invites Your Assistance

Client sells furniture but mainly beds, mattresses, sofas, TV Stands and so on. Been in furniture industry for around 4-5 years, however this particular business is a new start-up. They are looking to appeal to the general masses by selling low/mid-end furniture. They plan on becoming a very well-established independent furniture retailer in East London as they have years of experience in this industry knowing what sells and what does not, also having good relations with a lot of suppliers across the UK. Have been using Google AdWords. Budget: < $100,000