It’s Here – V6.0 AgencyFinder.com

CONTENTS:

1. It’s Here – V6.0 AgencyFinder.com
2. Claim These Verticals if You Can
3. Find Your Gold at Pitchcast
4. What’s Your Favorite New Business Service?

IT’S HERE – V6.0 AGENCYFINDER.COM
Without much fanfare, we slipped our latest website into service Friday February 20th, 2015. It’s been drawing quiet accolades; now you’re invited to be a bit more dramatic! The obvious trend is full-screen; with a vertical scroll often an element of many new sites. We chose to stay a bit more conventional, much because we have many pages beyond 200. I did manage to find a graphic of our first home page; take a look here. Remember that was 1997.

CLAIM THESE VERTICALS IF YOU CAN
One of our site management tools is something we call our Histogram. Not exactly a “real” Histogram by definition, but a real-time representation of the data elements claimed by our registered agencies – all 7622 locations worldwide. During 2014 we added new data elements and encourage you to “lay claim.” I checked that report last week and see some glaring gaps. Remember you’re only as good as the data your claim.

Here are some you may have overlooked (and in so doing would be left out of coming client searches). Login here to update.

Fields Served:
Agrichemical
Cloud service vendors
Cruise lines
Dry cleaning
Energy foods or drinks
Horse racing
Infant/adolescent items
IPO’s
Logistics
Lotteries
Medical & physicians groups
Medical (in-home care)
Mining
Oil & gas
Plumbing
Recreational equipment
Relocation services
Rental equipment
Rental (vehicles)
Solar goods & services
Waste & water treatment

Services Offered:
Digital production
Experiential
Gaming
Lobbying
Logistics
OHH (Out of Home)
POP (Point-of-Sale)
Shopper marketing
Strategy & execution

Media experience:
Digital
OHH (Out of Home)
Social media

FIND YOUR GOLD AT PITCHCAST
Pitchcast is our way of giving you a heads-up. A client’s first search outline is often incomplete or miss-framed. When that’s the case, your firm may not be caught by our search engine. Even when your firm is a perfect candidate, you wouldn’t know the opportunity was there. There are other cases where your attributes are a perfect match save one. When that happens you don’t surface as a candidate either.

For that reason, look to Pitchcast periodically. There we post anonymous but rather informative descriptions of a recent client search. If you see a fit or at least want to explore it, reach out to me by e-mail and identify the posting and ask to be considered. That’s all there is to it.

WHAT’S YOUR FAVORITE NEW BUSINESS SERVICE?
The agency landscape is full of claimants to agency business development. We’re looking to compile a list and share it back with everyone. Send me an e-mail to tell me who you know, who you use or have used, and name your favorite. Say why if you wish.