The New NRA TV Spots – Impactful!
My wife and I sat quietly as the first of these new spots unfolded on our large-screen HDTV. First the talent against a black background; talking quietly at first in a way that drew us in. What was the subject? What was this about? Then great live images of diverse scenes and finally, the fact that this talent was speaking about and for the 5 Million members of the National Rifle Association. Very impressive.
We’ve seen a few spots so far; not sure how many have been produced. I looked into our database to find the agency of record but wasn’t successful. Anyone know who is doing these? Agree or disagree?