What’s Getting you New Business This Summer?
When summer rolls around, most agencies used to resort to half-days on Friday and straggle in late on Mondays. That was true in them good olde days. But in this economy, with agencies running at full capacity with overworked staff, that custom isn’t as prevalent today.
But how about your agency? Are you running a lean week? Are you looking for prospects on the beach, at the river, at the cottage, at the lake? Or sitting near you at a Charlotte NASCAR event? Or are you (or someone assigned) plugging away on the phone, sending e-mails or mailing tchotchkes or rubber chickens with a clever letter?
What’s working for you?