Agency Search – Qualities and questions to consider when searching for a PR agency (I say debatable)

I continnue to see these reoccurring pieces of sage advice to novices, and overall most of the information makes sense. But we contend (as do I emphatically) that no great agency was ever found looking among a sea of losers! And that’s really the challenge. I’ll skip forward quickly, but this article started as such …

How to start the search process (I’m not lising them all)

• Create a list of three to six agencies that fit your criteria. After you set your goals, establish needs and listen to recommendations, hash out a short list of agencies that fit the criteria.

• Get bids. Prepare an overview of your criteria to send it to your list of chosen agencies so they can evaluate whether your requests are within their capabilities. Ask the agencies to also send you examples showing how they’ve solved similar problems that address the criteria.

I chose to reply as follows …

Overall, good article. But it seems each article like this makes the same suggestion made here: • Create a list of three to six agencies that fit your criteria. After you set your goals, establish needs and listen to recommendations, hash out a short list of agencies that fit the criteria.

With literally “thousands” of pr firms in the US, pray tell, how is someone with little experience ever going to be able to identify, yet alone find three to six qualified agencies? That’s the trick. And if and when the searcher can find something like 15 to take a hard look at, then maybe later they can boil them down to six.

The ability to find and then examine a sufficient quantity of qualified candidates is what we designed 17 years ago. Our process is linear and based on facts. Anyone can do it regardless of experience. Not to belabor the point, try it. The Demo is real – just doesn’t come to our attention.  Login here: