It Ain’t Always Pretty or End at a Pot of Gold …

We want you to know we do all we can to dissuade a client from using our service to “test” a relationship. When we hear there is an incumbent, we ask “Whassup?” Why are you doing a review? An often general and reasonable reply is “franky we are both tired of each other.” But there are times when, even at that, the client elects to include that incumbent in their review. That’s something we can’t prevent and we’re not going to deny you the opportunity to win that business just because …

So here you go: March 5, 2014 (with credit to Advertising Age)
 
Mercedes sticks with PHD after review. Omnicom’s PHD is keeping its Mercedes business after a review. Mercedes owner Daimler spends a large portion of its measured media budget on Mercedes, which was the top luxury auto brand in the U.S. in 2013. “Every couple of years, you want to check outside your universe to make sure you have the best partner for your business. That’s the case with PHD,” said a spokeswoman for Mercedes-Benz USA.  
 
Shit happens …