The Estee Lauder Agency Review – What were they thinking!

What in Hell were they thinking! I’m not talking about the fine folks at Estee Lauder; I’m talking about presumably one or two within a handful of our industry’s finest agencies unable to keep a secret. So unconcerned for that matter, that by breaking confidentiality, that action stands to “disrupt” Estee Lauder’s existing relationships during the critical fourth quarter retail season this year,” the company said in the brief. What pray tell would prompt any agency employee to run to the press and break the client’s trust? And having done so, should it all end at that?

Read the story in Ad Age; decide for yourself and then feel free to comment. http://adage.com/article/agency-news/estee-lauder-readies-agency-review-2014/244278/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1380765212

Interesting as well, even though this story got significant publicity, first in the Ad-Age agency news of September 26th; then in the 4A’s Smart Brief the following day, other than what we posted, not a single soul posted a comment. Is this such a hot potato that no one wants to touch it? There’s a right way and a wrong way to conduct and participate in an agency review. I’m proud to say we’ve never drifted from the proper path …