Great, Another Search Consultant with a Clever Angle …

The first week in September, AdAge ran a clever angle on the agency search process model, designed to give each agency the enviable opportunity to prostitute itself when there’s excess capacity to sell or a lull in new business activity.  I sense this will ba an overnight sensation. More details here   (you may need to be a subscriber)

Here’s how I see it. Let’s call this new consultant CarFinder. Following his advocacy, rather than “level the playing field” and ask what you want in a car, and rather than learning about your family, your work, your education, your income, your favorite recreations and lifestyle, he’ll present what he thinks you might like. Consider his potpourri of metal and rubber. A Rolls-Royce convertible, a Volkswagen, a Hyundai, a Shelby Mustang, a Fiat, a McLaren and a Harley Electra Glide to mix it up. He’ll take you into his CarFinder Search Suite (twin 58″ flatscreen monitors) where each dealer gets a chance to play his “E-Auction Dollar-for-HorsePower Game” – a Skype-enabled low-bidder-wins scenario! Imagine the tension, excitement, the electricity and ups and downs as Rolls and Beetle each slowly lower their price to $18,500. OMG, you want the Shelby price to come down … Why won’t Ford ever haggle!

Do you have an idea for a Search Consultant model?  Please share …