Sneaker Craze Led to Custom Sneaker “Art” – Anything Your Heart Desires at the Price!
Ohio company creates hand painted customized sneakers and we’re looking for an agency that can take our goals and tailor a roadmap to achieving them through a marketing plan that fits our needs and budget. Originally created in 2011, we’re a Sneaker Brand who’s roots go all the way back to 2004. This did not happen overnight – we’ve grown and evolved while also growing and evolving as individuals. I proudly present to you our Culture and our motivation ….
So this may be your first introduction to custom sneakers and you are asking yourself – “what’s this all about”? Ok, let me walk you through this. Custom sneakers are the child of sneaker Culture. Sneaker Culture itself was born in the 80′s which was yes – when Michael Jordan came on the scene. The Air Jordan brand immediately created Sneaker Collectors – Collectors created Hype…Hype drove demand and then it just spiraled out of control. Now Hype…Hype is it’s own story. You will hear words like “hype”, “sneaker hype” and “hypebeast” all used interchangeably but hype behind sneakers went as far to cause sneaker riots.
Hype behind sneakers have gotten people a lot of money from reselling their kicks, respect, girlfriends and even beat up. The excitement behind sneakers is sometimes flat out amazing and there are lots of stories to back this statement up including but not limited to the infamous Nike Pigeon Dunk Riot in New York City. The story behind custom sneakers, like most things in sneaker culture has an interesting beginning. What first started out as “I’ve got to keep my sneakers clean” developed into “let me paint my kicks in order to extend the life of my sneakers”. Yes – poverty was a big driving force behind how customizing sneakers even started. You had kids that simply could not afford a new pair of sneakers and well as the saying goes – necessity is the mother of all inventions. So, rather than settling with the reality of not being able to afford a new pair of sneakers, kids started painting their shoes. First it was painting kicks in their original color and that developed into painting their sneakers in different colors and well that too started something that would spiral out of control!
That’s it; that’s us! Help!!!
