Here’s Your Profile Data – Just in Case You Don’t Have It
10-10-2011
CONTENTS:
- Here’s Your Profile Data – Just in Case You Don’t Have It
- Fathom That – 10,024 Client Search Registrations
- Where Have You Been? How About Checking In?
- Latest Search Announcements Are Now On The Website
- Clients Are Asking – Do You Offer These Services?
- Rude, Rude, Rude & No End in Sight
- New Business Talent Clearing House
HERE’S YOUR PROFILE DATA – JUST IN CASE YOU DON’T HAVE IT
You’re getting this e-mail either because you’re listed as the primary new business contact in your agency’s profile here at AgencyFinder or you’re the alternate new business contact. If that comes as a surprise, imagine the turnover we’ve seen and had to manage in agency profile data since we launched this agency/client match-making service back in 1997. In so many cases, the initial registration was done by someone in management. But we’ve had our share of “summer interns.” Whatever the case, your primary contact should be the most senior executive individual responsible for and authorized to act on new business, and the alternate should be a different person that can cover for the first. Here are your agency stats:
FATHOM THAT – 10,024 CLIENT SEARCH REGISTRATIONS
Back on September 7th, 2011, the counter at the bottom of our website homepage rolled over to 10,000. That’s 10,000 clients seeking to evaluate, find and hopefully hire a new marketing partner. That’s a significant number when you recognize that’s not just people who visited our site, but folks who took the time and made the commitment to fill in the forms, outline their perceived needs and ask for assistance. Not all are home runs, but historically, about half that register do go forward to finish.
We love large budgets and brand names (and know you do as well), but we’re also happy with the smaller budgets and regional clients for whom a great agency partner is just as critical. It’s always been our commitment to find each client a great agency partner (regardless of size or budget) from within our registrants! For the counter, look to the bottom at: https://www.agencyfinder.com/
WHERE HAVE YOU BEEN? HOW ABOUT CHECKING IN?
When we introduced our PitchCast service, it was offered as an RSS feed to let you know some details about the latest search registrations. With the introduction of our new site in May this year, that’s now a tab unto itself. That’s where you can check in advance to see if something is on deck that might be “perfect” for your firm. When that client does their search, if you make the initial cut, you’ll get our e-mail alert with the subject line “New Client Interest in Your Agency.” That means you’re one of just 35 or fewer that meets that client’s search requirements. If your attributes aren’t a match, you’ll generally hear nothing -but that’s where you can gain traction if you check periodically at PitchCast. If something looks to be a great fit, give us a call or drop an e-mail. We’ll check; even suggest the client check you out. And that’s a pro-active new business move we are happy to receive … https://www.agencyfinder.com/category/pitchcast/
LATEST SEARCH ANNOUNCEMENTS ARE NOW ON THE WEBSITE
If you’re interested in the latest search we just finished and are able to post, rather than us waiting to include it in the next Flash Report, Search Announcements now occupy their own place on the website. We post them as soon as we receive permission to do so, so check it out – now & frequently. There are a number now finished but those clients have asked us to delay posting. https://www.agencyfinder.com/newsroom/search-announcements/
CLIENTS ARE ASKING – DO YOU OFFER THESE SERVICES?
As the complexity of our industry grows, clients are asking for more of the services they read about in the press or hear about from colleagues. At least with us, they’re more inclined to go looking for the service than for an agency type – like “digital.” We list over 1,000 services that agencies, pr firms and others have offered over the years and we added new ones when we were asked to do so. Here are some that aren’t claimed that often, but since they are offered as a choice to searchers, take a look and then update your fields where you can. We still welcome your suggestions for additions or deletions. Login here: https://www.agencyfinder.com/agencies/agency-login/
- Analyst relations
- Beta testing
- Budget estimating
- Business development training
- Business plan development
- College & university marketing
- Copywriting
- Creative services (experimental)
- Crisis management
- CRM (Customer Relationship Management)
- Customer satisfaction programs
- Custom publishing
- Database design and management
- DVD/CD marketing
- e-commerce
- Employee relations
- Employee training
- Environmental/ecology marketing
- Ethnic marketing
- Executive coaching
- Frequency marketing
- Fulfillment services
- Fundraising, foundation work
- Geodemographic mapping
- Green initiatives
- Infomercials
- Initial public Offerings (IPO’s)
- Interactive campaigns
- Interior design
- Intranets/extranets
- Investor relations
- Labor Relations
- Lead generation
- Loyalty marketing
- Mashups (combined web services)
- Media training
- Mobile marketing
- Off/Online games
- One-to-One marketing
- Pay-per-click marketing
- Product placement (TV, films & other)
- Podcasting
- Political campaign management
- Pre/Post IPO marketing
- Public affairs
- Recruitment advertising
- Recruitment, employee retention
- Rich media
- RSS content distribution
- Segmentation analysis
- SEM (Search Engine Marketing)
- Social intermediary marketing
- Social network marketing (blogs, buzz, Wikis)
- Speech Writing
- Sports marketing
- Technical advertising
- Telemarketing (inbound call center)
- Telemarketing (outbound)
- TV program content & production
- Videocassette marketing
- Viral marketing
- Virtual marketing
- Virtual world development
- Web 2.0 development
- Web applications development
- Web analytics
- Web site hosting
- Web video
- Widgets
- Word-of-mouth marketing
- Youth marketing
- RUDE, RUDE, RUDE & NO END IN SIGHT
If there’s anything we’ve been noticing as the years roll on is the rate at which business people have become so consumed with what they must accomplish in any given day that they’ve become – how can we politely say it? – RUDE!!!
Agencies report this and clients even have something to say. We experience it with both agencies and clients. Whether it be an e-mail (with read-receipt & priority) or voicemail, people tend not to reply. Yet in so many cases, a polite Yes or No-Thanks would suffice and put an end to more unnecessary communications. We started an informal poll and did hear one repeated comment that made sense. For those of the younger generation, with texting being so common, conventional e-mail or the “heaven-forbid” telephone conversation is seldom an option. Yesterday’s Parade Magazine ran an article precisely on this topic.
One agency exec who wrote me sent this: “It’s not just texting, people nowadays are just plain rude. For example, I can’t tell you how many times people have thanked me for getting back to them when I decided not to hire them (as employees), because I’ve gotten back to tell them we’ve chosen another candidate. Most job seekers say they go through the process with potential employers – meet, talk, email, etc. And then things go dead.
Same with agencies – you may be in the running for an account and then the prospective client vanishes – even if you send them an email asking they let you know if they’ve made a final decision so that you can pull the tickler from your follow up file. No response. I guess people want to be “polite” or don’t want to say anything “negative”. Nowadays not retuning phone calls, responding to emails, blowing off meetings or otherwise not understanding basic professional business etiquette has become the rule rather than the exception.”
What’s your experience? What’s your solution? We’ll be quick to share it!
NEW BUSINESS TALENT CLEARING HOUSE
No we’re not starting a head-hunter division! But I am suggesting and we’re happy to oblige – when an agency needs a Rainmaker or a Rainmaker thinks it might make sense to rain elsewhere, let us know. We’ll do what we can to put the parties together. Nothing fancy – just a simple e-mail that outlines the need …
