Special Edition – AGENCY DILEMMA

Client Search News – October 25, 2002

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

CONTENTS: Special Edition – AGENCY DILEMMA

Could your ad agency go out of business tomorrow? Could their owners salvage something through a sale? What, if anything, gives their business value? Why should you care?

Many agencies face a dilemma. It’s a question of staying alive and staying afloat. That’s particularly evident in light of this week’s closures at D’Arcy, Earle Palmer Brown, the Bates Irvine office and the continuing public financial struggles at IPG. More will certainly come. We encounter DOA agency e-mail addresses each day, followed by DOA phones and faxes.

How is it that an agency of stature and historical significance like D’Arcy can be shuttered almost overnight? Why should clients be expected to shift to another agency (at the agency’s direction), or that agency employees accept similar shifts. How could this happen? Is there a fix, a solution?

On just this subject, a city magazine publisher-friend spoke of his 25 staffers that produce their monthly magazine. Not only do they produce the magazine, but they also produce more than 50% of the ads – for clients that don’t have agencies themselves. “If we skipped publishing next month or any month thereafter, but still did the ads, we’d be an ad agency. Conversely, ad agencies are publishers without a magazine.”
Client Search News – December 10, 2002

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

December is generally a “short” marketing month. Subtract Christmas week, then figure out what to do with that vague time between Christmas and New Years, and you’ll see you’ve lost almost two full weeks. Not sure how people, workers and shoppers will handle the end of the week January 1st – 3rd.

However, in our experience, some of the best new partnerships between advertiser and ad agency, client and pr firm evolve during this time. It’s not so much a matter of quantity but of quality.

So if you find yourself needing a new or additional marketing resource (ad agency, pr firm, direct marketing agency, sales promotion or media buying firm), take advantage of the timing and our service to start your professional shopping now.

HOW TO SHOP FOR CORPORATE MARKETING PARTNERS

If you already have a great marketing partner, you’re fortunate.

If you need one, or want to check your options, now is a good time.

Try our FREE Ad Agency & PR search service at:

https://www.agencyfinder.com/advertiser-register.html

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA