New – Fields Served
Flash Report – December 26, 2000
This BUSINESS DEVELOPMENT information is for agencyfinder.com Certified Agencies, Agency New Business Executives and agency subscribers. We communicate with registered member-agencies using e-mail.
CONTENTS:
NEW & IMPROVED AGENCY FEATURES
INCREASE YOUR CHANCE FOR
NEW BUSINESS:
1. New – Fields Served
2. New – Services Offered
3. New – Market Specialization
4. Define Your Smallest Client
5. Previewing Your Essays
6. Search Activity Report
7. User ID and Password
8. Alternate NB Contacts
9. Other Offices
10. Your Title
11. From the Client’s Side
12. New – Agency Reports
13. Conduct a Demo Search
14. Set Your Activity Status
CHANGE OF ADDRESS:
NEW & IMPROVED AGENCY FEATURES
In our Flash report of December 1st, we mentioned the many new features and benefits coming your way. This Special Report identifies them – these features will improve your chances for great client connections, but you need to “fill-in-the-blanks” so they apply to your firm. Please read on.
To update and activate your firm’s data, enter our site using your User Name and Password @ http://agencyfinder.com/agencies/ (Agency Record Maintenance @ our Home Page). Make all your changes there. DO NOT submit by replying to this mail. The following comments explain the changes and highlight your options.
We’re giving you a 30-day head start before we let clients select on these new features. Clients start selecting new categories on February 1st, 2001. Make a point to check yours that apply ASAP.
NEW FIELDS SERVED: (+ 31)
We’ve added the following business categories so a
searcher can expand their list of required vertical
market experience.
Auctions
Automobile racing
Brokers
Catalog Merchant
Consultant
Dot.com (exchange model)
Dot.com (extension of brick & mortar)
Dot.com (primarily internet)
Dot.com (startup)
E-commerce
Fundraising
Golf Courses
Horse Racing
IPO’s (Initial Public Offerings)
ISP (Internet Service Providers)
Licensor, Licensing
Lotteries
Luxury Items
Medical services
Mortgage Lending
OEM (Original Equipment Manufacturers)
Producer, Events & Seminars
Professional Services
Real Estate Developers
Rental (equipment)
Rental (vehicles)
Research Organizations
Sales & Marketing Agents
Sports Complex
Sports Teams
Venture Capital
NEW SERVICES OFFERED: (+ 23 )
We’ve added the following services. If you provide
them (in-house or through transparent alliances),
check them.
Affiliate Marketing
Analyst Relations
Banner Advertising
Beta Testing
Brand Positioning
Corporate & Promotional Videos
Direct e-marketing
e-Business Strategies
Ethnic Marketing
Frequency Marketing
Guerilla Marketing
Initial Public Offerings (IPO’s)
Interactive Services
Labor Relations
Loyalty Marketing
Opt-in-e-mail
Pre/Post IPO Marketing
Press Kits
Sales Support Tools
Search Engine Positioning & Strategy
Speech Writing
Viral Marketing
Web Site Hosting
NEW MARKET SPECIALIZATION: (+ 1)
Market specialization defines those markets
(end-users) you know how to reach and motivate.
We’ve added:
Urban
DEFINE YOUR SMALLEST CLIENT:
Many of you have asked for this; now it’s here. You can define what you consider as your lower limit (as an advertising account) so the smaller searches won’t rattle your cage. By example, and for everyone’s sake, if you don’t want to look at anything less than $1 Million, then set it accordingly. Based on our experience, we’ll set the figure if you don’t.
GoTo: http://agencyfinder.com/agencies/
secure/manager/get_firmdata.cgi scroll down the page and make your choice.
PREVIEWING YOUR ESSAYS:
It’s not only what your essays say, but how they look that matters. We’ve given you the chance to see exactly how they look before submission – that way you can improve their appearance, and you can also find and fix typos. Interesting how many clients ask about the typos. Please check it again and
again. Your work speaks for you!
SEARCH ACTIVITY REPORT:
This one is worth a fortune if you use it to your advantage. Each time your agency makes the cut to one of 35 or fewer in a client search, the counter will record it. At 35 or less, that’s where clients read the essays, score and invite the agencies they like.
The counter will show up at the top of your confidential agency report (# 13). We started tracking and posting this data last week. As a suggestion, if that counter shows 10 or more and you haven’t been invited in a client search, take a hard look at your essays and case histories. They may need rework.
USER ID & PASSWORD:
If you’ve misplaced or forgotten, when you GoTo enter @ Agency Record Maintenance, just type in your e -mail address (or that of the person who registered your firm) and we auto-matically send what you need to that address. Telephone or send a separate e-mail if that doesn’t work! ALTERNATE NEW BUSINESS CONTACTS:
If you’ve listed another person as an alternate new business contact, that individual now gets a copy of any Flash Report. If you don’t want them involved in new business, please delete their name and e-mail address.
OTHER OFFICES:
Make certain ALL your agency offices are helping you get new business. To be selected in a specific region or state, you have to list an office there. Be sure to list ALL your offices throughout the world at Section # 3
YOUR TITLE:
We’d like your title, so please fill in the blank at Section # 1.
FROM THE CLIENTS SIDE:
We’ve added:
Define by desired “firm type”
More precise budget explanations
Search by State(s) plus regions
Adding New – Fields Served (30-days)
Adding New – Services Offered (30-days)
Adding New – Market Specialization (30-days)
NEW AGENCY REPORTS:
When you finish your updates, visit both links below. You can also find them as Items # 13 & #14 in your Agency Record Maintenance section. We suggest you print both reports and circulate them to everyone on your new business team. Then fix anything that needs it!
http://agencyfinder.com/agencies/secure/
manager/get_report_listing_user.cgi
http://agencyfinder.com/agencies/secure/
manager/get_print_listing_user.cgi
CONDUCT A DEMO SEARCH:
You’re invited to register and conduct your own search. When you see what clients see, you might want to make some changes in your own data entry. You’re welcome to do so. Note that your User Name and Password are both case-sensitive here too.
SET YOUR ACTIVITY STATUS:
Throughout the country, agencies are busy. That sometimes translates into “We can’t look at ANY new business opportunities right now.” Do everyone a favor – we gave you the “Active/Inactive” flag at # 1 [New Business Contact] so you can set it to “Inactive” if you’re too busy to even consider some great new business. Setting it that way silences your agency record for the time being.
Please go there and select “Inactive” so a client doesn’t spend time making you a candidate, only to discover you’re too busy. And when you get some capacity back and do want new business, set it to “Active.” Fair?
CHANGE OF ADDRESS:
We appreciate and are glad to receive your mailings and agency samples. Please note that our address changed as of March 1, 2000. The new address is below at my signature line (4327 Cox Road, etc.) The old address that some of you still mail to is:
4952 Newross Avenue
Richmond, VA 23228-6335
Please delete this old address.
Charles G. Meyst, Chairman/CEO
Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA
