InTRAVELnet.com Inc. Selects MMG Worldwide as its Marketing Communications Partner
May 19, 2000 — InTRAVELnet.com Inc. Selects MMG Worldwide as its Marketing Communications Partner
Kansas City, MO — Clayton Reid, president, MMG Worldwide, today announced that the advertising and marketing communications firm has been selected as the brand-marketing partner for the $11 million inTRAVELnet.com account. MMG was chosen after a review of national agencies.
inTRAVELnet is a leisure travel and information services company that will offer real-time vacation interval marketing, exchange and auction capabilities via the Internet. The company is traded on the OTC Bulletin Board under the symbol ITVRF.
inTRAVELnet’s products and services will enable the consumer to browse vacation interval listings, tour specific vacation ownership resorts, and buy, sell, exchange or rent intervals. The site will also feature all the e-commerce elements needed to help consumers make and finance their vacation package choices as well as book related travel needs.
MMG Worldwide will begin work immediately for inTRAVELnet. The company will define inTRAVELnet’s brand positioning as well as communications in print and broadcast advertising, collateral, promotions, public relations and database marketing.
“We are tremendously excited to be working for one of the leaders in vacation interval exchange,” said Reid. “As an advertising and marketing communications firm specializing in the destination and hospitality industry, MMG will provide inTRAVELnet with comprehensive product and service support in the international travel marketplace.”
MMG Worldwide, founded in 1981, is a Kansas City-based marketing communications firm specializing in the hospitality, travel and tourism industries. The $80 million firm also operates offices in Philadelphia, Las Vegas and St. Louis, and employs 100 people.
inTRAVELnet retained agencyfinder.com to conduct an online search for marketing communications firms; parent company, Business Partnering International, Richmond, Virginia, provided additional off-line assistance. MMG Worldwide was selected as inTRAVELnet’s agency of record on the basis of vertical market experience, market specialization, range of services, media experience, and the ability to service the account throughout North America. The agencyfinder.com database represents the pre-screening and certification of more than 4,000 top-ranked international agency offices.
