Solar Communications Group, Inc. to Select Agency for $12 million Advertising Account
July 1, 1999 — Solar Communications Group, Inc. to Select Agency for $12 million Advertising Account
Millville, NJ. — Solar Communications Group, Inc., developers of PCRoomLink , an innovative new system of convenience services for business travelers and hotel room personal computers with high-speed Internet access, today began a search for an advertising agency to lead their $12 million
account.
With speed to market being key in the high-tech industry, Solar is fast-tracking their search and has invited 11 agencies in New Jersey, New York, Philadelphia and Baltimore to respond to this opportunity. At present, Solar expects to make a decision within a month.
The 11 agencies invited by Solar were selected on the basis of industry specialization, range of services, media experience, and the ability to target a variety of audiences.
agencyfinder.com (c.q.), an Internet and off-line agency selection service owned by Business Partnering International, Ltd. of Richmond, VA., assisted in the selection process. The firm was able to identify and then invite
this small group of agencies that met Solar’s selection criteria through data from more than 3,200 international agencies stored in their database.
Solar’s branded product, PCRoomLink increases business travelers’ productivity by offering them a bundle of complimentary on-line convenience services and by installing PCs with e-mail, high-speed Internet access and popular software applications into hotel rooms. With PCRoomLink, business travelers can become more efficient and will no longer have to endure the inconveniences associated with carrying laptop computers.
“Advertising is going to be even more critical to us than it is for other high-tech start-ups due to our unique strategic positioning,” said Solar’s Vice President of Marketing Susan Schneider. “Rather than just offer a technological solution to the challenge of offering Internet service in hotel rooms, we are the only company in our industry that is targeting business travelers directly. We expect our advertising efforts to introduce business travelers to our service and to help our hotel partners to increase occupancy by directing these travelers to the properties that offer our unique service.”
