agencyfinder.com Announces Search for Minority Agency
July 28, 1999 — agencyfinder.com Announces Search for Minority Agency
Richmond, VA — Business Partnering International, Ltd., owner/operator of agencyfinder.com, the Internet’s first and only on-line and off-line consulting service for client and agency matchmaking, today announced their search for a minority owned and operated agency on behalf of the Sinclair Intimacy Institute of Chapel Hill, NC. This primarily direct response assignment is to develop and implement a comprehensive marketing program for their new The Better Sex Video Series for Black Couples videocassette series.
Located in Chapel Hill, N.C., the Sinclair Intimacy Institute is the leader in the development and distribution of adult sex education videos. In 1991, Sinclair launched the acclaimed Better Sex Video Series, the best selling adult sex education video series available today. Since then Sinclair has developed a library of more than 30 titles and sold more than 4 million videos in 24 countries. Produced in cooperation with leading sex educators and therapists, Sinclair videos educate and stimulate discussion between partners about sex, sexuality and intimacy issues.
Sinclair Intimacy Institute has partnered with
leading experts on African American sexuality and filmmaking to produce the only adult sex education video series ever written, directed and produced exclusively for black couples by black experts. Scheduled for release late summer 1999, The Better Sex Video Series for Black Couples, features board-certified sexologist Dr. Herb Samuels, black sexuality expert Shauna Croom, award-winning script writer Jacquie Jones, director Noland Walker and actor Eddie Earl Hatch.
“We are very pleased to form a partnership with these five outstanding individuals who can effectively discuss sexual topics that traditionally have been very sensitive and rarely publicly addressed in the black community,” said Mark Schoen, director of sex education for the Sinclair Intimacy Institute. “Our research has found a definite need for providing the black community with accurate information about improving intimacy and dispelling sexual taboos – in a format that’s accessible, easy-to-use and private.”
Charles Meyst, Chairman and CEO of BPI stated, “This is a challenging assignment. Within our database of 3,200 locations, we already have certified agencies that satisfy the search criteria, but we’ve been asked to identify more — anywhere throughout the US. As we do, we’ll gather their data, certify them and then assess their qualifications for the assignment.”
Sinclair’s search criterion calls for experience marketing to African-American consumers plus minority ownership and operation. Meyst reported that AHAA (Association of Hispanic Advertising Agencies) agencies are registered with agencyfinder.com; and that the newly formed AAAAA (Association of Asian American Advertising Agencies) will represent those with Asian-American experience. There is currently no such membership group for black agencies.
